I’m going to let you in on a little secret: I love the Joe Fresh line. Joe Fresh is a brand of fashion-forward but very affordable clothes for men, women, children and babies. The founder, Joseph Mimran, of Club Monaco fame, debuted Joe Fresh in 2004. At that time, the clothes were sold at Loblaw’s, a chain of Canadian grocery stores. Now, 9 years later, the clothes are sold in many freestanding stores in Canada and the US. This spring, the label will be selling in over 700 JCPenney stores across the US. Not bad for some homegrown talent.
I always check out the Joe Fresh shows during Fashion week. The spring/summer 2013 collection promises to be very graphic and funky. To see the whole collection, click here.